Google Adwords is an advertising service allowing businesses to display ads on Google and its advertising network, and is a great compliment to organic search rankings. Getting an Adwords campaign up and running, however, can often feel less than great as there are a lot of options to run through.
Our Digital Strategist has put together a document that will provide you with a general overview on setting up a new campaign. Please keep in mind that Google Adwords is too in depth to cover in a short document, but this should at least help to get you started.
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